visual designer based in Southern California with 10+ years of experience crafting thoughtful and impactful designs with care.

visual designer based in Southern California with 10+ years of experience crafting thoughtful and impactful designs with care.

Landing page redesign for BrickLink Studio

Mar 2024

Landing page redesign for BrickLink Studio

Summary

The About Studio App page (previously the download page) remained unchanged for over 5 years. The design consequently looked inconsistent with the rest of the site, and the content wasn't engaging. It only had information about the app and its features but very little information to help inspire new builders to get started.

My role

I collaborated with a UX designer and developer to design the page with the updated Studio brand. I was mainly responsible for:

  • Making the designs responsive

  • Creating new graphic assets

  • Prototyping

  • Updating the Studio design library

scroll to see more

Constraints and challenges

The main challenge for this project was that it kept getting backlogged because it wasn't negatively affecting any stats. Other projects would take priority, and aligning on the project's goals took some time. Eventually, the team agreed to separate the About from the Download content, which increased the scope.

Outcome and learnings

The newly updated Studio About/Download pages were released in Q2 2024 with no issues. Although these pages weren't significant in increasing user engagement, it increased team morale as the Studio pages were something that the entire team wanted to update.

Create a free website with Framer, the website builder loved by startups, designers and agencies.