visual designer based in Southern California with 10+ years of experience crafting thoughtful and impactful designs with care.

visual designer based in Southern California with 10+ years of experience crafting thoughtful and impactful designs with care.

work samples

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about paulina

background

My career began in New Orleans at an advertising agency, focusing primarily on digital products. After a couple of years, I relocated to the Greater Los Angeles area, where I worked as a graphic designer for a start-up also in the advertising space. I then transitioned to an in-house role for an e-commerce platform as a UI designer, discovering my passion for creating easy-to-use user interfaces.

My personal design style has since evolved into a minimalistic and direct design approach. I thrive in data-heavy environments, excel in cross-functional teams, and adapt effectively to changing environments.

design principles

Simplicity

Display relevant content and use valuable visuals to enhance understanding.

Clarity

Ensure legible text and clear calls to action for predictable outcomes.

Performance

Optimize load times for a seamless experience across all devices and internet speeds.

contact

Feel free to reach out by sending an email or connecting with me on LinkedIn.

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