Projects
Aug 2025
Website redesign for Unit Design, Inc.
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Mar 2024
Landing page redesign for BrickLink Studio
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Sep 2023
Purchase flow for MOC Pop-Up Store
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Jun 2020
Special event for BrickLink's 20th anniversary
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Dec 2019
Packaging design for the Designer Program
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work samples
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about paulina
background
My career began in New Orleans at an advertising agency, focusing primarily on digital products. After a couple of years, I relocated to the Greater Los Angeles area, where I worked as a graphic designer for a start-up also in the advertising space. I then transitioned to an in-house role for an e-commerce platform as a UI designer, discovering my passion for creating easy-to-use user interfaces.
My personal design style has since evolved into a minimalistic and direct design approach. I thrive in data-heavy environments, excel in cross-functional teams, and adapt effectively to changing environments.
design principles
Simplicity
Display relevant content and use valuable visuals to enhance understanding.
Clarity
Ensure legible text and clear calls to action for predictable outcomes.
Performance
Optimize load times for a seamless experience across all devices and internet speeds.
contact
Feel free to reach out by sending an email or connecting with me on LinkedIn.














