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Purchase flow for MOC Pop-Up Store
Sep 2023
Purchase flow for MOC Pop-Up Store
Summary
The MOC Pop-Up Store pilot was launched in September 2023 and was live for about one month before ending. This pilot allowed you to purchase building instructions and loose parts for the crowdfunding program submissions that didn’t become official LEGO sets.
My role
The art direction for the MOC Pop-Up Store was based off of existing designs from the BrickLink Designer Program (BDP). Deliverables included:LogoMicrositeNew "Buy everything" featureNew cart and checkout designCustom design system based off of BDP's design systemPrototypes and documentationGraphics for social media and marketing emails
Logo
Microsite
New "Buy everything" feature
New cart and checkout design
Custom design system based off of BDP's design system
Prototypes and documentation
Graphics for social media and marketing emails
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Constraints and challenges
The entire project took about 6 months from research to production, so most disciplines progressed in tandem. The time allotted for UI design specifically was less than 1 month. The most challenging aspect of this project was creating an updated checkout/transaction flow, which had a lot of room for error.
Outcome and learnings
We launched the MOC Pop-Up Store on time with no significant bugs or issues. The overall NPS score for this project was over 76, which is higher than the average eCommerce NPS score of 45.
