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Website redesign for Unit Design, Inc.
Aug 2025
Website redesign for Unit Design, Inc.
Summary
The website for Unit Design, Inc. had not been updated in over ten years and required a redesign following new ownership. The client requested a single-page site with a contact form, an image gallery, and service details.
My role
As product designer and developer, I handled all aspects of the project. I conducted a website audit and worked with the client to determine which sections to retain or update. I also researched competitors and related industries to improve the quality of the content.
Deliverables included:
Wireframes, style boards, and prototypes
Copywriting and responsive website development
Contact form integration
Website analytics setup
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Constraints and challenges
The website infrastructure was outdated, with no security certificate, obsolete PHP, and in-line styling. No analytics were in place to track user behavior. This was my first project completed entirely on my own from design to development, which required overcoming a steep learning curve.
Outcome and learnings
After launch, there were three key issues:
Outdated security certificate caused browsers to display privacy warnings
Improper Matomo installation caused the entire page to crash
Several minor visual bugs appeared on the front end
The security issue stemmed from using the wrong certificate, which was resolved by adding a security subscription through the hosting provider. The analytics issue was fixed by reinstalling Matomo in a new directory, and the visual bugs were addressed through code refactoring.
The client shared the new design with their customers, and in August 2025, the newly redesigned website received:
100+ unique visitors
2+ minutes average visit duration
2 actions and 5 outlinks
With website analytics now properly implemented for Unit Design, Inc., future updates and improvements can be guided by accurate user data and insights.
